Are you passionate about driving conversions through perfectly timed, engaging emails? Do you have a knack for automation, segmentation, and performance analysis? Sumathi Consulting is looking for a talented Email Marketing Specialist to join our fully remote team and take our campaigns to the next level.
🧾 Job Title: Email Marketing Specialist
- 🏢 Company: Sumathi Consulting
- 🌍 Location: Remote (Open to candidates across India)
- 💼 Job Type: Full-Time / Contract
- 🧑💼 Experience Level: Experienced (Minimum 1 year)
🏢 About Us
At Sumathi Consulting, we’re on a mission to help businesses across India grow online through expert digital ad solutions. From SEO and PPC to ASO and Email Campaigns, we provide full-funnel marketing strategies that convert. We’re now expanding our email marketing team — and that’s where you come in!
🎯 Job Description
We’re looking for an experienced Email Marketing Specialist who can create, implement, and optimize engaging email campaigns that nurture leads and boost conversions.
🔧 Responsibilities
- Plan, create, and execute email marketing campaigns
- Build customer journeys and automations using tools like Mailchimp, Sendinblue, ConvertKit
- Segment mailing lists based on customer behavior, preferences, and engagement
- Optimize email deliverability and inbox performance
- Conduct A/B tests on subject lines, content, and CTAs
- Analyze campaign performance and prepare detailed reports
- Collaborate with content and design teams to create impactful email content
- Stay updated on email marketing trends, best practices, and compliance (GDPR, CAN-SPAM)
🧠 Skills Required
- ✔️ Proficiency with email marketing tools (Mailchimp, ActiveCampaign, etc.)
- ✔️ Experience with automation workflows and lifecycle marketing
- ✔️ Understanding of segmentation, personalization, and dynamic content
- ✔️ Strong analytical skills and experience with email metrics & KPIs
- ✔️ Familiarity with HTML/CSS for email templates (basic level)
- ✔️ Excellent copywriting & editing skills
- ✔️ Knowledge of compliance standards (SPF, DKIM, CAN-SPAM, etc.)
🏆 Bonus Skills
- Experience with CRM tools (e.g., HubSpot, Zoho)
- Knowledge of SMS or WhatsApp marketing integration
- Graphic design experience using Canva or Figma
- Experience in B2B and B2C email strategies
🎁 What You’ll Get
- 🏠 100% Work-from-Home Flexibility
- 📈 Opportunity to work with national & international clients
- 💰 Competitive monthly pay
- 📚 Learning & growth environment
- 🧑🤝🧑 Friendly and talented remote team
📩 How to Apply
Think you’ve got what it takes?
